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Start with this book. Don't write another line of code before you build a legitimate customer discovery process. The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the process that gets them out of the building, where customers live, to develop winning products customers will buy.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. 

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable. Instead of 'brainstorming' what innovation might look like, this book outlines exact ways to codify it into your products and services. 

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.

The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach (Steve Blank) being adopted across the globe, changing the way companies are built and new products are launched.

The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. A New York Times Best Seller, this book has high praise from both Elon Musk and Mark Zuckerberg. 

A master business thinker and writer. Steal his ideas. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. 

No matter what you have to say or sell, we can turn it into a video that entertains, delights and
gets people to take action.

This is a very raw, real-world education in how the best in the game move quickly past obstacles, stay insanely motivated, and conquer every problem that comes up in the heady world of direct response marketing and advertising.

The Father of Advertising gives pearls of wisdom for any business owner. Dozens of examples that can help any business. 

Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. Steal these ideas for your copy.

Gary wrote record-breaking advertisements in finance, cosmetics, diet, real estate, self-help, marketing, collectibles, genealogy, chiropractic, dentistry, water filtration and more. You can too.

Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership.

Hormozi gives away more free info on building online businesses than anyone else. Fantastic content and training. Videos, eBooks, Guides, Templates, Downloads & more to help you succeed: Build your audience and scale with Acquisition.com.

In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.